Rich + Tone Talauega.
The talents of Rich + Tone Talauega extend far beyond the reach of conventional dance choreographers, encompassing wide-ranging success as music video directors, creative directors, musicians, producers, and performers who are at the forefront of today's pop culture movement. As multi-faceted artists, they are able to achieve truly unique results in their work as choreographers, which continue to make them highly sought after by the top names in the industry.
As teenagers, Rich + Tone were discovered by Michael Jackson's choreographer while free-styling at a club in Oakland, CA. Within a year, Rich + Tone were on their way to becoming legendary dancers and choreographers, having toured with both Diana Ross and Michael Jackson within months of moving to Los Angeles.
Rich + Tone's dedication, unique style, and creative abilities have translated into work in a range of artistic mediums. Their highly visible projects include work for Ipod, Coca-Cola, Pepsi, Gap, Mitsubishi, Old Navy, Kia, as well as the feature films “Step Up 4”, "Take The Lead," "Bring It On Yet Again," and "Save The Last Dance." In the Fall of 2011 Rich + Tone returned to their roots, choreographing multiple numbers in the critically acclaimed “Michael Jackson The Immortal World Tour”. In 2008 they served as Artistic Directors and Choreographers for what was “the biggest performance ever created for ‘Dancing with the Stars” – a piece celebrating Macy’s 150th Anniversary, in which they took viewers on a journey – “Dancing through the Decades” – the 1930′s, 1960′s, 1980′s, and the Future.
The list of artists seeking their collaboration includes Michael Jackson, Madonna, Jennifer Lopez, Usher, Chris Brown, Gwen Stefani, Christina Aguilera, Kylie Minogue, Missy Elliott, Black Eyed Peas, The Backstreet Boys, Monica, Pink, and Dirty Vegas. Recently choreographing Madonna’s Super Bowl XLVI Half Time Show, and returned as Co-Directors of her much anticipate upcoming tour, “Madonna World Tour”. Rich + Tone also creative directed and choreographed Chris Brown’s monumental Grammy’s 2012 performance.
Rich + Tone have been nominated for numerous MTV Video Music Awards for videos such as Jennifer Lopez's "Get Right," Madonna's "Sorry" and "4 Minutes," as well as Chris Brown's "Wall to Wall" and "Forever”. They also received an Emmy Nomination for their work on the 2005 NAACP Image Awards.
Renowned photographer and director, David LaChappelle has often sought out the talents of Rich + Tone, working with them on several video and commercial projects. Rich + Tone are producers, music producers, choreography coordinators and collaborated with LaChappelle on the critically acclaimed film "Rize", which was picked up at the 2005 Sundance Film Festival by Lions Gate Films. It was released in June of 2005, and Peter Travers of Rolling Stone described the film as "A knockout! A visual miracle!"
Further expanding their passion for filmmaking, at the end of 2009, Rich + Tone completed a directing program at the renowned New York Film Academy. They directed the video "One Shot" for the UK phenomenon and hit pop group JLS, which spent 6 weeks at the top of the charts. Rich + Tone choreographed an instant classic with the much anticipated feature film "StreetDance 2".
Most recently, Rich + Tone creative directed Madonna's MDNA Tour, the highest grossing tour of 2012, and choreographed commercials for XBox's Dance Central 3, and the 2013 Super Bowl spot for Wonderful Pistachios. They are the choreographers for Cirque du Soleil's new show "Michael Jackson ONE" at the Mandalay Bay Resort and Casino, opening in May 2013.