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Named one of Entertainment Weekly’s “100 Most Creative People in Entertainment,” Fatima recently directed and choreographed Cee-Lo Green’s new Las Vegas show “Loberace,” and choreographed commercials for Nike and Heineken with director Rupert Sanders. Fatima also notably choreographed the 2011 Super Bowl Halftime show with the Black Eyed Peas, 2012 Coachella Tupac Hologram, HBO Inauguration event for President Barack Obama, and the Sony Pictures movie Sparkle, starring Jordin Sparks and Whitney Houston. Fatima also choreographed the 2007 and 2009 Oscars, making her the second African American woman in history to do so (Debbie Allen was the first).
Renowned for her ability to blend classic dance-styles with her distinct hip hop flavor, Fatima has choreographed for notable spots including H&M, Burberry, Pepsi, Gap, Ipod, Nissan, Verizon, Motorola and Cricket. In addition, through her work with artists such as Black Eyed Peas, Jennifer Hudson, Usher, Leona Lewis, Sade, Prince, Rihanna, Cheryl Cole, Snoop, Mary J. Blige, and more, Fatima has been the choreographer behind many of the most memorable moments in dance entertainment. On television her choreography has been featured on such popular shows as Dancing With the Stars, So You Think You Can Dance, and American Idol. Fatima has also been the creative director behind such notable events as Fashion Rocks, Movies Rock, The American Music Awards, VH1 Divas, and the Grammy's. Her unique vision expands beyond just the steps of the choreography and into the outstanding overall look of these events.
As the New York Times notes, Fatima is "one of the most sought-after hip-hop and popular music choreographers in the world." Her work as a choreographer and video director for the Black Eyed Peas has earned her several MTV VMA nominations, including a win for Best Hip Hop Video for "My Humps" and Best Choreography in a Music Video for "Hey Mama." She is also the director and choreographer behind the popular commercial campaigns for Nair and Old Navy, as well as Fergie’s "Fergalicious" which won "Best International Video" at the 2007 Much Music Awards. Fatima is acclaimed by critics and peers alike and has received multiple nominations for American Choreography Awards, Choreography Media Honors and a Lucille Lortel Award nomination for Outstanding Choreographer- Off-Broadway, for her theatrical debut, Radiant Baby, a musical based on the life of artist Keith Haring, produced and directed by George C. Wolfe at the New York Public Theater.
Fatima’s film resume reads like a who’s who of Hollywood having choreographed the critically acclaimed Dreamgirls, Charlie Wilson's War, American Gangster, Public Enemy, Ali, Confessions of a Shopaholic, as well as working with stars like Will Smith, Halle Berry, Isla Fisher, Eddie Murphy, Colin Farrell, John Travolta, Uma Thurman, The Rock, Sandra Bullock, Thandie Newton, Gong Li, Queen Latifah, and Academy Award winning directors such as Michael Mann, Mike Nichols, Ridley Scott, David LaChapelle, and the list goes on.